> what kind of operator is he, really?
Fifteen years of building marketing into revenue.
I'm a growth and business development leader based in Hong Kong, fifteen years into the work of turning marketing into revenue. I've sold full-page ads and signed enterprise XR contracts; written the SEO blog and built the knowledge-graph entity behind it; run a channel and, lately, run the whole function. What connects all of it is a bias I've never lost: marketing is judged by what it returns, not what it reaches.
These days I own the entire marketing and business development function for a Hong Kong law firm and its corporate-services arm — on my own. The remit has read like a director's for a while. This page is how it got here.
01 / The 15-year arc
The path looks varied. It isn't.
Each step added a layer the last one was missing: sell, then prove, then lead, then own.
Media sales
Advertising at HK Magazine and TimeOut Hong Kong, then Coconuts Media. Print and digital, real quotas, real rejection. Grew sales 30% in my verticals at TimeOut; ran every sponsored event in the city for Coconuts, up to the city-wide Gin Jubilee. Where I learned that nobody buys the product — they buy whether they trust you.
Performance marketing
At Clickwise I moved from selling space to selling return. Affiliate and performance campaigns for ASOS, Farfetch, Expedia, JD.com, Trip.com and Amazon — accounts where “I think it's working” doesn't survive a quarterly review. I learned to build a campaign that defends itself in a spreadsheet.
Emerging-tech BD
At Shadow Factory I pointed everything commercial at hard sells: blockchain, AI and XR into conservative enterprises. I won 20+ accounts — HSBC, Standard Chartered, JP Morgan, Audemars Piguet, Marriott — grew the client base 25%, ran cross-functional delivery teams, and was promoted to Director of Business Development. The title named what the job had already become.
Full-function ownership
Now, at TITUS Solicitors and IMSG, I run all of it solo: brand, content, SEO, social, lead gen, partnerships, client acquisition — across two businesses and six legal departments — plus a GEO programme that got the firm recommended by AI assistants. Strategy through pipeline, one operator.
Selling, then proving, then leading, then owning. It was never a detour. It was a build.
02 / The one-person engine
> isn't this just "a marketing manager at a law firm"?
No. It's a full function, delivered by one.
It's a complete marketing and business development function — brand architecture, a bilingual content engine, SEO, social, lead gen, partnerships, and a technically demanding GEO programme — delivered by one person across two businesses.
Director-scope thinking with founder-grade operating leverage.
That's possible because I build systems, not just campaigns, and because I've designed an AI-augmented workflow (Claude, ChatGPT, Cursor) that gives a single operator the output of a small team without the overhead of one. I don't need a department to produce a department's worth of work — though I know exactly how to run one when there's budget for it.
03 / How I work
Four operating principles.
Revenue first
Impressions and followers are inputs. Pipeline, accounts and client growth are the scoreboard. I lead with the scoreboard.
Build the system
A good campaign wins a month. A good engine — content, SEO, GEO, partnerships, all benchmarked — wins the year. I build engines.
Trust is the asset
In fintech, virtual assets and legal services, regulatory awareness isn't a constraint on the marketing — it is the marketing. (And it's “virtual assets,” not “crypto.”)
Range, on purpose
Demand generation and closing are the same muscle worked from both ends. I've spent fifteen years working both.
04 / Languages & range
Native in both halves of the market.
Languages
English (native) · Cantonese (native) · Mandarin (professional) · Spanish (conversational). The bilingual EN/中文 content engine at TITUS isn't a translation exercise — it's written native in both.
Continuing development
Harvard Online — Probability & Statistics (FC1x, 2020) · Google Analytics 4 certifications 101/102/201/301 (2021) · Google Analytics 3 certification (2018).
Industries I've operated in
05 / Experience timeline
Exact titles. The Director title earns its weight.
| Dates | Title | Company |
|---|---|---|
| Nov 2024 – present | Business Development & Marketing Manager solo owner of the full marketing + BD function across both businesses | TITUS Solicitors / IMSG Corporate Services |
| Jan 2024 – Oct 2024 | Director, Business Development promoted from BD Manager, Jan 2024 | Shadow Factory |
| May 2022 – Jan 2024 | Business Development Manager | Shadow Factory |
| Jan 2017 – May 2022 | Senior Account Manager | Clickwise |
| Jan 2016 – Jan 2017 | Account Manager | Coconuts Media |
| Jan 2013 – Jan 2016 | Advertising Executive | TimeOut Hong Kong |
| Jan 2009 – Jan 2013 | Advertising Executive | HK Magazine / HK Where |