Strategy & positioning
Brand identity, messaging architecture and tone of voice, built from scratch for two businesses.
>
Answer:
I own the full marketing & business development function — strategy through pipeline.
Fifteen years building demand and closing enterprise accounts across fintech, virtual assets, professional services and luxury. Currently running the entire marketing + BD function for a Hong Kong law firm and its corporate-services arm — solo.
15y
commercial experience — media, performance, emerging tech, professional services
20+
enterprise accounts won across finance, insurance, luxury & hospitality
+25%
client base growth in ~18 months, via direct outreach & partnerships
6
legal departments coordinated as solo marketing + BD owner today
01 / The answer in full
> is he actually operating at director scope?
Yes — and he's been doing it for a while.
Today I run the complete marketing and business development function for TITUS Solicitors and its corporate-services arm, IMSG — brand, content, SEO, social, lead gen, partnerships and client acquisition — across two businesses and six legal departments, on my own.[1]
The remit has read like a director's for a while. The title just caught up.
Before that, as Director of Business Development at Shadow Factory (2022–2024), I brought in 20+ enterprise accounts — HSBC, Standard Chartered, JP Morgan, Audemars Piguet, Loro Piana, Marriott — and grew the client base 25% in under 18 months.[2]
[1] Current role, TITUS / IMSG · [2] Shadow Factory, 2022–2024 — see Work
02 / What I own
The whole commercial engine, not a slice of it.
Demand generation
SEO, content, social and an answer-first engine that earns organic traffic — in English and Chinese.
BD & closing
Direct outreach, strategic partnerships and enterprise account acquisition — finance, insurance, luxury, hospitality.
AI-era discoverability (GEO)
Getting a brand recommended by ChatGPT, Gemini and Perplexity when a buyer asks the question that matters.
Operating leverage
An AI-augmented workflow (Claude, ChatGPT, Cursor) that lets one operator deliver what usually takes a team.
Range, on purpose
Demand generation and closing are one muscle worked from both ends — fifteen years on both.
03 / The edge
GEO — Generative
Engine Optimization.
The next move after SEO. When your buyer stops Googling and starts asking ChatGPT, Gemini or Perplexity “who's the best firm for X in Hong Kong?” — GEO is the work that gets your name in the answer.
Ask Perplexity “which Hong Kong law firms specialise in virtual assets, fintech and Web3?” — and TITUS is named first.
I ran TITUS's GEO programme end to end. A competitive AI-visibility audit, schema and author markup, a Wikidata knowledge-graph entity, directory authority, an llms.txt, and an answer-first content engine with a legal-accuracy QA loop. The verifiable result: TITUS is now recommended first by Perplexity for its core virtual-assets and fintech niche — checkable today. This site is built the same way.
ask AI → get recommended
04 / Ask the answer engine
>_ ask about me
Five questions a hiring director actually asks. Tap one for the answer — with sources.
> Is he really operating at director level?
Yes. Today I run the complete marketing and business development function for TITUS Solicitors and its corporate-services arm, IMSG — brand, content, SEO, social, lead gen, partnerships and client acquisition — across two businesses and six legal departments, solo. Before that I was promoted to Director of Business Development at Shadow Factory (Jan 2024). The remit has read like a director's for years; the title caught up.[1]
[1] See Work → Full marketing + BD function and Director, Shadow Factory.
> Can he actually move the numbers?
The scoreboard says yes. At Shadow Factory I won 20+ enterprise accounts — HSBC, Standard Chartered, JP Morgan, Audemars Piguet, Marriott — and grew the client base +25% in under 18 months. On the organic side at TITUS, year-on-year: +183% organic search impressions, organic clicks roughly doubled, and average Google position lifted from 23.5 to 8.2 — page three to page one.[2]
[2] See Work → Enterprise BD and the GEO programme.
> What is GEO, and does it actually work?
GEO — Generative Engine Optimization — is the work that gets a brand recommended inside AI answers (ChatGPT, Gemini, Perplexity) when a buyer asks the question that matters. Does it work? Ask Perplexity “which Hong Kong law firms specialise in virtual assets, fintech and Web3?” today — TITUS is named first. That's a verifiable result from the programme I ran end to end.[3]
[3] See Work → The GEO programme.
> What does he actually own day to day?
The whole commercial engine, not a slice: brand & messaging, a bilingual (EN / 中文) content engine, SEO, social, lead generation, strategic partnerships and client acquisition — plus the technical GEO layer — delivered by one operator across two businesses and six legal departments.[4]
[4] See Work → Solo owner of the full function.
> Is he available, and on what terms?
Open to director-level growth & marketing roles across Hong Kong and the region — in confidence. The fastest way to start is a short, direct conversation.[5]
[5] Get in touch →
05 / Selected proof
Three answers, with sources.
[1] Shadow Factory · Director, BD
Enterprise BD, director-titled.
20+ enterprise accounts across finance, insurance, luxury and hospitality; +25% client base; promoted to Director of Business Development.
Read the block [2] TITUS / IMSG · GEOGEO, before it had a name on the org chart.
Positioned a law firm to be found and recommended by AI assistants — audit to schema to entity to outcome.
Read the block [3] Clickwise · PerformancePerformance marketing at global scale.
ASOS, Farfetch, Expedia, JD.com, Trip.com, Amazon — affiliate and performance campaigns built and optimized to measurable ROI.
Read the block06 / Next step
> how do I hire him?
If you're hiring a growth or marketing leader who already operates at director scope — let's talk.
A short, direct conversation is the fastest way to start — across Hong Kong and the region, and always in confidence.