session established

hong kong · 00:00 hkt · accepting inbound

Ivor / Ngo marketing & business development · Hong Kong

$ ./run --mode=growth

exec_01

20+

enterprise accounts

exec_02

15yr

commercial experience

exec_03

+25%

client base growth

exec_04

+30%

vertical sales uplift

01 // about README.md

Part operator,

part storyteller.

I've spent 15 years figuring out how to turn attention into revenue — first selling ad pages for Hong Kong magazines, then optimising affiliate campaigns for ASOS and Farfetch, then opening doors at HSBC, JP Morgan and Audemars Piguet for an AI/XR studio, and now running the full marketing and BD function for a Hong Kong law firm and its corporate-services arm.

I'm a one-person marketing department with enterprise-level output — because I weaponised the tools everyone else is still poking at. Claude, ChatGPT, Cursor, GA4, a decent camera, and a little taste.

Fluent in English, Cantonese and Mandarin. Conversational Spanish. Comfortable in a boardroom, a Telegram group chat, and a 7 a.m. pitch deck.

Looking for middle-management roles where commercial strategy, marketing leadership and operational execution converge. Startups that want a grown-up. Corporates that want to move fast.

Download CV ↓ Send a message →

[ ivor.ngo ]hong kong · 2025

// stack.yamlreadonly

role: BD & Marketing Manager
based: Hong Kong 🇭🇰
stack: Claude · ChatGPT · Cursor · GA4 · WordPress · DaVinci
industries: Fintech · Legal · Luxury · E-com · Hospitality · Media
superpower: content → pipeline
kryptonite: bad coffee, vague briefs
open_to: startups · corporates · fractional

02 // competencies --list

What I do well.

./strategy

Marketing Strategy

Positioning, messaging, GTM — from scratch or rebuilt.

./bizdev

Business Development

20+ enterprise accounts closed across four industries.

./content

Content & Brand

SEO, LinkedIn thought leadership, bilingual (EN/中) at scale.

./acquire

Client Acquisition

Direct outreach, referral networks, inbound funnels.

./accounts

Key Account Mgmt

Fortune 500 to high-growth — ASOS, Farfetch, HSBC, StanChart.

./partners

Strategic Partnerships

Chambers of commerce, industry networks, referral economies.

./ai

AI-Powered Ops

Claude + ChatGPT + Cursor workflows. Enterprise output, solo team.

./perf

Performance Marketing

GA4-certified. Affiliate, SEM, attribution, ROI — not vibes.

03 // experience git log --oneline --career

The

commit history.

$ git log --career --oneline — mainclick a commit to expand →

a7cff5cNov 2024 — HEAD

Build the marketing function, from scratch, for a law firm + corporate services.

TITUS Solicitors / IMSG Corporate Services

BD & Marketing Manager · Hong Kong · current

Owned the full marketing and BD function across both businesses — brand, content, SEO, social, partnerships, client acquisition.

Built an end-to-end bilingual (EN/中) content engine: SEO blogs, LinkedIn thought leadership, Instagram, video scripts.

Positioned TITUS as a go-to law firm for fintech, virtual asset, and startup clients in Hong Kong.

Implemented AI-powered workflows (Claude, ChatGPT, Cursor) to produce enterprise-grade output as a solo operator.

6 legal departments coordinated · bilingual marketing · integrated legal + corporate services go-to-market.

›

b4e3d21May 2022 — Oct 2024

Open doors at HSBC, JP Morgan and Audemars Piguet for an AI/XR studio.

Shadow Factory

Director, Business Development · Hong Kong

Acquired 20+ enterprise accounts: HSBC, Standard Chartered, JP Morgan, FWD, Income Insurance, Audemars Piguet, Loro Piana, Studio City, Marriott.

Drove a 25% increase in client base through direct outreach and partnership cultivation.

Spearheaded AI + XR integration into client projects; ran cross-functional delivery teams.

Finance · Luxury · Insurance · Hospitality · enterprise XR/AI delivery.

›

c1a9b80Jan 2017 — May 2022

Run performance marketing for ASOS, Farfetch, Expedia, JD and Amazon.

Clickwise (Performance Marketing Platform)

Senior Account Manager · Hong Kong

Managed key accounts including ASOS, Farfetch, Expedia, JD.com, Kiwi.com, Trip.com and Amazon.

Built and optimised affiliate and performance campaigns; delivered measurable ROI improvements.

GA4 certifications (101 / 102 / 201 / 301) · attribution · data-driven reporting.

›

d5f2e44Jan 2016 — Jan 2017

Manage sales and sponsored events for a regional digital media outlet.

Coconuts Media

Account Manager · Hong Kong

Managed sales networks and key accounts across regional and international campaigns.

Organised all sponsored events for the Hong Kong office — including the notable Gin Jubilee.

›

e8b1c73Jan 2013 — Jan 2016

Grow print + digital ad sales 30% across assigned verticals.

TimeOut Hong Kong

Advertising Executive · Hong Kong

Identified growth opportunities and optimised sales performance across print and digital channels.

Increased sales 30% in assigned verticals.

›

init0a1Jan 2009 — Jan 2013

Initial commit — learn to sell.

HK Magazine / HK Where

Advertising Executive · Hong Kong

Generated new leads and managed client relationships across print and digital advertising for two established Hong Kong publications.

Where it all started. 4 years of picking up phones, writing proposals, and learning what actually closes deals.

›

04 // industries.register() SELECT *

Rooms I've been in,

logos I've pitched.

ALL

FINANCE

LUXURY

INSURANCE

E-COMMERCE

HOSPITALITY

TRAVEL

MEDIA

LEGAL / FINTECH

TECH / XR

05 // i18n locale

Four

languages. one accent.

English

native

粵

Cantonese

native

普

Mandarin

professional

Spanish

conversational

06 // contact.open() ping

Looking for a commercial hire who thinks like an operator?
Let's talk.

emailivor@ivorization.com linkedin/in/ivorization → webivorization.com →

locationHong Kong · HKT (UTC+8)

ivor@hongkong:~$ — interactive shell try: help, skills, contact, coffee

commands: help · whoami · skills · experience · clients · contact · languages · cv · coffee · joke · clear